SHiFT is a happening, an international conference and unique event, gathering leaders and participants from all walks of life, to discuss and share Social and Human Ideas For Technology.

The conference theme this year is DIY. This is my proposal:

Do It Yourself.
Three simple words. Three simple words often seen together. Three simple words that, once put together, create meaning beyond the individual value of each word.

DO: Do what? Do when? Do where?
IT: Referring to what exactly?
YOURSELF: Just me?

The combination of these three words immediately impacts us. It sounds like something anyone should want. This small sentence shouts at us: “The power is yours.” Hearing this sentence immediately urges us to act, now.

But let’s step back for just a second and try to understand the meaning and implications of these words on our lives. The simplicity starts to fade and a complex story unfolds.

A story about work, education and relationships.

And perhaps, once we uncover this story, we will understand the real meaning of DIY.

The challenge is to uncover this story before the conference