Notes and thoughts on communication and philosophy.

Blog by Elmine Wijnia.

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Malcolm Gladwell - Blink

Just finished reading the excellent books by Malcolm Gladwell: The Tipping Point and Blink. I should have read the first years ago, but somehow it disappeared from view until Ton bought Gladwell's second book. It was then I realized I hadn't read The Tipping Point. Better late than never. I enjoyed reading both books. Of course TTP was pretty much old news, I've been affected by many writing about the book. Blink is just as interesting. It's all about what happens in the blink of an eye, the choices we make in a split second. On the one hand we should trust our gut feeling a little bit more and on the other we should slow down our acting so we're not fooled by our own built-in prejudices filed in our brains. Just order this book and read it yourself, it's worthwhile.

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