It’s just hard work

The last three days I have been busy creating a short introduction video for a client. The level of concentration needed for this kind of work doesn’t allow much time during the day to browse online in between.

Yesterday evening I uploaded the video for review and today I took time off from editing. A day in between before going through a final iteration helps to view the product with a bit of distance, because (and I’m sure you recognize the feeling) my first reaction to any constructive criticism after finally pushing a product out into the world is: “Do you know how much work I’ve put in there already?!”

Obviously I don’t say these words out loud. I’ve learned to step back, listen to other people’s reaction, let it rest for a little while, review my work and make the end-result even better than it was before.

Then I tell myself I’ve done the best I could and hand the product over to the client with a little voice inside screaming: “Don’t you dare criticize it!”